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Beanstalk invests in Urchin to drive client SEO

Sea urchins are spiny and globular. In the Middle Ages in England hedgehogs were known as urchins. Today, the program of preference to most accurately measure SEO (optimization) on a website is by using Urchin Web Analytics. And like most things of value, it’s not free.

Unleaded Software has invested $3K  in Urchin to further refine the effectiveness of our SEO efforts on behalf of our growing list of clients seeking to rank at the top of web searches.

The difference between Urchin and Google is like the difference between a weekend spent in an exotic retreat or a staycation. Using Urchin, Unleaded can get your analytics off the ground, soaring to the top of the searches. How’s that? Because Urchin allows Unleaded’s SEO experts in-house flexibility and advanced visitor segmentation among other benefits listed below:

• In-house Flexibility:    Configure Urchin to fit your specific requirements and process/reprocess     log files as frequently as you wish.
• Great for intranets:    Analyze firewall-protected content, such as corporate intranets, without     any outside internet connection.
• Pagetags or IP+User Agent: Choose which methodology works best for you. You can     even have the pagetags make a call to your Google Analytics account and     run both products together allowing you to audit the pre and post     processed data.
• Advanced Visitor Segmentation: Cross segment visitor behavior by language,    geographic location, and other factors.
• Geo-targeting:    Find out where your visitors come from and which markets have the greatest     profit potential.
• Funnel Visualization:    Eliminate conversion bottlenecks and reduce the numbers of prospects who     drift away unconverted.
• Complete Conversion Metrics: See ROI, revenue per click, average visitor value and     more.
• Keyword Analysis:    Compare conversion metrics across search engines and keywords.
• A/B Test Reporting:    Test banner ads, emails, and keywords and fine-tune your creative content     for better results.
• Ecommerce Analytics:    Trace transactions to campaigns and keywords, get loyalty and latency     metrics, and see product merchandising reports.
• Search engine robots, server errors and file type     reports: Get the stuff that only log     data can report on.
• Visitor History Drilldown: dig into visitor behavior with the ability to view     session/path, platform, geo-location, browser/platform, etc. data on an     individual-visitor basis (note: this data is anonymous).